Organizations shouldn’t just focus on cost-cutting. Strategic IT investments boost sales and customer service for rapid ROI.
An old business maxim that says you can only cut costs to zero while top-line growth has no limits. Economic conditions have put pressure on IT budgets, but focusing on cost-saving strategies shortchanges the positive impact IT can have. In fact, the right technology investments can drive top-line revenue growth, ultimately yielding greater benefits than cost-cutting.
This is particularly true in the hospitality, medical and manufacturing industries, where quality, customer service and efficiency are key business imperatives. Technology solutions that help support these goals can provide greater business benefits than back-office cutbacks.
For example, wireless LAN (WLAN) solutions can help hospitality organizations, such as country clubs, bring service right to each member, increasing profitability by giving members undivided attention and convenience. Medical practices can utilize wireless to improve both efficiency and patient care, while manufacturers can streamline processes by extending the network to the warehouse and the shop floor.
The latest WLAN solutions deliver performance that is comparable to wired networks, yet are less expensive to install than traditional cabling. And by boosting both sales and staff efficiency WLANs offer a compelling ROI — in fact, Atlantic-IT.net’s customers are finding that a WLAN can pay for itself in as little as two or three months.
The short payback doesn’t mean that organizations should skimp on planning and implementation. It’s important to approach wireless networking strategically, since an inadequate or insecure system could wipe out any potential benefits. The certified engineers at Atlantic-IT.net consult with customers to determine the necessary network coverage, the kinds of devices that will be used, and how the solution will integrate with point-of-sale and other systems. They also help customers evaluate various solutions, then implement and test the system to ensure the customer’s satisfaction.
Many companies are focused on cost-cutting in today’s economy, but smart organizations are also looking at ways to boost revenue. Atlantic-IT.net can help customers evaluate technology investments such as wireless that go straight to the bottom line.
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