Salesforce.com remains one of the most popular Software-as-a-Service (SaaS) applications available. It provides powerful customer relationship management (CRM), sales force automation (SFA) and other features with all the benefits of the cloud. Organizations can take advantage of it quickly, with minimal setup time and subscription-based pricing. IT departments don’t face the complexity and resource drain associated with deploying and maintaining traditional on-premises applications.
For all its benefits, however, Salesforce.com does have its challenges. Implementation often requires the migration of business information stored in accounting systems and enterprise resource planning (ERP) applications. Long term, cloud-based applications such as Salesforce.com must be integrated with other systems in order to maximize their business value and ROI. According to a study by SnapLogic, application integration increases productivity, enhances flexibility, time-to-market and competitiveness, and improves decision-making.
Salesforce.com offers a prime example of how application integration can streamline processes and deliver competitive advantage. By migrating data from legacy systems to Sales Cloud, Service Cloud, Collaboration Cloud and Custom Cloud applications, organizations gain a 360-degree view of the customer that is integrated with on-premises ERP, CRM, SFA and other applications. Users can see order, invoice and payment history, lead-to-opportunity data, case and incident tracking, warranty information, and more in a single interface. The SnapLogic, study found that nearly 35 percent of organizations would like to integrate their sales applications over the next 12 months, the third-highest application integration priority.
Real-time data and event feeds are what make Salesforce.com truly powerful. It transforms a popular application that many competitors are using into something uniquely tuned to an organization’s particular needs and processes. Application integration is the key to tapping Salesforce.com’s total value.